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Hollywood really thought they had this one figured out.

They were convinced the new Melania documentary would flop hard.

The plan was simple… sit back and let it fail quietly, then mock it loudly. After all, the left was already laughing at all the supposed empty theaters, so they thought it was just a matter of time before Melania crashed and burned.

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As you know, the left and their media buddies absolutely despise Melania. It infuriates them that she’s so graceful, reserved, beautiful, devoted to her family, and unapologetically married to President Donald Trump. They’ve spent years trying to belittle her, erase her, or pretend she never mattered.

This documentary was supposed to be their victory lap.

Instead, it turned into a total and complete humiliation.

Against every smug prediction out of Hollywood, Melania just posted the strongest opening weekend for any documentary in the past decade.

And now the people who were rooting for it to fail are scrambling to explain why they were so wrong.

After spending weeks betting on disaster, the industry suddenly had to deal with record-breaking numbers it never expected and couldn’t spin away.

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Here’s how the opening weekend actually played out.

Hollywood Reporter: 

Following a campaign targeting targeting older conservatives that was topped off by Thursday night’s premiere in Washington D.C. attended by President Donald Trump and packed with his acolytes, the first lady’s documentary Melania is opening to the best numbers in a decade for a documentary with a better-than-expected $8 million or more.

If that sunny forecast holds, the film will come in No. 3 behind fellow newcomers Send Help and Iron Lung after icing out Jason Statham’s new action pic, Shelter. No one saw that coming, with many suggesting Melania was a bomb before it even opened based on empty, or nearly empty, seat maps in cinemas across the country. The pic is galvanizing conservatives in the South and South-central part of the country, and specifically older females over the age of 55, who made up 72 percent of the opening-day audience. And a stunning 78 percent of all ticket buyers were 55 and older.

Melania outperformed expectations and even edged out major studio releases.

And how could it not, with a cool opening like this:

Now, the media and Hollywood are in “coping mode,” trying to figure out how the Trumps bested them again.

Instead of acknowledging demand, interest, or genuine audience enthusiasm, the press is now acting as if “demographics” are a sign of failure. Suddenly the focus wasn’t the numbers. It was he who bought the tickets. As if ticket sales somehow stop counting once a certain age group or gender is involved.

Which brings us to the next part of the story.

Then the actual box office data came in.

The Hollywood Reporter goes on:

Heading into the weekend, tensions were high. Melania was tracking to open in the $5 million range from 1,778 theaters, or at least enough to beat the $5 million debut of Angel Studios’ doc After Death from 2,645 theaters in 2023 and claim the best opening for a documentary in a decade. But exhibitors weren’t so convinced, based on sluggish ticket sales and an endless stream of social posts showing auditoriums where only a smattering of tickets had been sold (it’s hard to remember a non-concert doc that’s been so scrutinized in terms of its opening number). Some cinema owners downgraded their projections to as low as $2 million to $4 million. By Friday afternoon, almost every Hollywood studio showed Melania coming in between $8 million to $9 million after looking at matinee and early evening grosses and consulting with exhibitors.

What makes this whole thing so revealing (and funny) isn’t just that Hollywood was wrong. It’s how uncomfortable they are admitting it.

Instead of celebrating a documentary success, especially at a time when a failing Hollywood could use a victory, the industry rushed to explain it away because of who bought the tickets. This is how badly TDS eats away at your brain cells.

But in the end, none of that matters. Because Melania delivered the best documentary opening in ten years. Full stop. The audience showed up, the numbers soared, and the left’s narrative collapsed… AGAIN.

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Hollywood didn’t misread the market. They misread the country… AGAIN.

And judging by how hard they’re trying to rationalize this one away, that lesson still hasn’t sunk in.

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