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Fox News made a colossal blunder by firing Tucker Carlson, the voice of the middle-class. They clearly don’t understand their audience and their decision-making skills are on par with Bud Light’s.

However, it’s worse than we thought for Fox News. The situation has become so dire that even CNN’s boring and unpopular morning show is attracting more young viewers than Fox’s prized 8pm time-slot that was once occupied by Tucker Carlson.This is a major problem for Fox News, and it’s not just a one-time thing like the O’Reilly firing or the absurd 2020 “election call” in Arizona.

At this point, if Fox News doesn’t turn things around, it could spell the end for the networks reign as the king of cable news.

And if that wasn’t enough, lowly MSNBC actually outperformed Fox News in the key demographic (25-54) ratings from 6pm to 10pm, averaging a 35% lead-in during each time slot. This is a significant blow to Fox News, whose entire primetime ratings have plummeted since Tucker Carlson’s departure.

Meanwhile, conservatives are mocking the “Fox News Tonight” show and the parade of guest hosts. Kayleigh McEnany is this week’s host and the popular former Trump spokeswoman did not escape ridicule.

Rumor has it popular MAGA figure Jesse Watters will ultimately replace Tucker for good in the 8:00 pm slot. Many say Jesse is good, but he’s no Tucker.

Whomever decided to ax Tucker should join Alissa Heinerscheid, Bud Light’s former marketing VP in the unemployment line.

Aside from the Fox News Tonight hullabaloo, there’s also this interesting tidbit about the economics of Tucker Carlson from Variety. This really puts into perspective how much Fox relied on Tucker for revenue, despite the fact he might not have attracted woke blue-chip advertisers (emphasis ours):

The Madison Avenue moves didn’t escape notice. For years, Carlson’s “Tucker Carlson Tonight” has largely been supported by so-called “direct response” advertisers, which typically pay a lower price in exchange for allowing the network to place their commercials on an as-needed basis. The top advertisers in the show in the past few years, according to audience-measurement firm iSpot.TV, have been Fox News Channel itself, via promos for its programs and its Fox Nation streaming service; MyPillow, the bedding product from conservative entrepreneur Mike Lindell; and Balance of Nature, a maker of nutritional supplements.

Nonetheless, Carlson’s ratings — he delivered more than 3.05 million viewers on average in April before his program was cancelled — have helped buoy the economics of his program. In 2022, according to Vivvix, a tracker of ad spending, advertisers spent around $77.5 million on “Tucker Carlson Tonight,” compared with $67.6 million in 2021, representing a jump of approximately 14.7%. In contrast, “Hannity” at 9 p.m. captured nearly $50.4 million in 2022, while “The Ingraham Angle” at 10 p.m. lured about $53.7 million.

Fox News is sinking, but Tucker Carlson is on top of the world. He’s got offers pouring in from every direction, and now he’s deciding which one to take. Rumor has it that Tucker wants to start his own media company instead of joining another network. And there’s even whispers that he’s in talks with Elon Musk! If these rumors are true, we could be in for something really exciting.

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