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The folks in the Bud Light marketing department, led by “woke” VP Alissa Heinerscheid, who’s pronouns are “She/Her,” probably didn’t expect the type of backlash they received after teaming up with controversial trans TikTok personality Dylan Mulvaney.

Alissa Heinerscheid.

Heinerscheid, a Wharton grad,  believes that abandoning Bud Light’s loyal customer base of white men, in order to appeal to transvestites and women, is a “smart” marketing move.

RELATED: It gets worse… Bud Light VP reveals insane reasoning behind Dylan Mulvaney “trans” beer campaign…

We wish Alissa a lot of luck trying to convince women and transvestites to drink Bud Light.

She’s in for a rude awakening.

As a matter of fact, after this latest trans-stunt, Alissa will probably need lots of luck and prayers to get ANYBODY to drink Bud Light. They’ve taken a massive $4 billion loss:

The Bud Light brand was already in decline before Dylan Mulvaney tiptoed into the picture.

Mulvaney's Instagram beer promotional

Bloomberg reported on the bleak numbers for America’s King of Beers. Bud Light, which is by the far the most popular beer in the U.S., saw its sales drop 17 percent between 2012 and 2017, falling to $14.5 billion, according to Euromonitor International.

Alissa was hired to bring in new Bud Light customers and “save” the failing brand.

And instead of doing that, she’s turned the King of Beers into a laughing stock and a meme.

Image

And now, distributors are spooked. They’re watching this backlash intensify and it’s starting to cause some major panic.

Daily Mail:

Bud Light sales have plunged and its distributors in the Midwest, the South, and rural areas are ‘spooked’ by backlash after the company partnered with trans TikToker Dylan Mulvaney.

Distributors for Anheuser-Busch products, the company that owns Bud Light, have reported dwindling sales over the weekend, according to trade publication Beer Business Daily.

It comes as a video of a man claiming to be a merchandiser for an A-B affiliate went viral on Twitter as he lamented poor sales and the impact on his livelihood.

‘I’ve never seen such little sales as in the past few days,’ he said. ‘When people don’t buy this beer I don’t make money and I can’t feed my family.’

However, this distributor doesn’t blame Americans for rejecting Bud Light — he blames Anheuser Busch for unleashing this incredibly stupid and unpopular stunt.

Also From Revolver: Trump goes off on EPIC Truth Social Easter rampage, and then keeps going and going…

And while Bud takes a massive financial it with sagging sales, their competitors are soaring:

Beer Business Daily wrote in its report that it sought to unpack the backlash by considering things purely form ‘a marketing and sales perspective’ and ‘ignoring the politics and social issues.’

‘By Thursday afternoon, we had reached out to a handful of A-B distributors who were spooked, most particularly in the Heartland and the South, and even then in their more rural areas,’ it published on Monday.

It specified that data was limited and that the Easter weekend had disrupted consumer patterns, making it harder to spot trends.

‘With the very limited data from a handful of wholesalers, it appears likely Bud Light took a volume hit in some markets over the holiday weekend, particularly in rural areas, which consist of their higher share markets,’ it published.

Anheuser-Busch distributors in the US are split between ‘blue silver’ distributors, that stock MillerCoors products, and ‘red’ distributors which deal in InBev products, the parent to Budweiser and Bud Light.

‘Blue-silver distributors were said to be reaching ‘record high sales’, while the publication received anecdotes of a ‘sea of blue and red [Budweiser and Bud Light] remaining untouched in cold boxes.’

While Alissa used a mentally ill young man to sell beer, it would’ve behooved her to look back at past successful campaigns which celebrated masculinity, beautiful (real) women, and America’s festive backyard party culture.

However, according to Alissa, her goal was to steer the brand away from the “frat culture” and find a new home amongst women and confused cross-dressing men.

READ: Sitcoms and ads from the 90s that’d get nuked today — especially this wild PSA from MTV…

This is the result of that brilliant strategy.

Well, on the bright side, Alissa may be a terrible marketing VP for Bud Light, but she’s doing wonderful things for internet meme-makers and Anheuser Busch’s competitors.

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