Brief note: The Grinch is trying to steal Revolver this Christmas. Fortunately, we are supported by many generous Subscribers and Donors, which helps us weather any cancel culture storm. You can now easily give the gift of a Revolver ad-free Subscription. Go to the Subscribe page and check the “gift” option. Don’t be a scrooge and make it an annual subscription. Buy one for yourself and for your friends and family, and anyone who can afford to give more, don’t hesitate to make a recurring monthly donation — whether it’s $1 or $1,000, every bit helps.
Darren Beattie clambered aboard the War Room train for a 19-minute stemwinding ride with Steve Bannon.
Revolver’s Dr. Beattie was able to dissect the “brand safety” scam that the Globalist American Empire mafia is now using to try to censor and intimidate the whole entire world.
You’ll want to read the full piece that we published just recently.
It’s entitled, “The Dark Truth About “Brand Safety:” The Left’s Latest Mafia Shakedown Scam Against Free Speech”:
Today, we shall turn to “brand safety”: another less famous but arguably far more significant and relevant entry in the list of left-wing conceptual neologisms. Despite its name, “brand safety” as currently practiced is not about protecting brands. It is a tactic: a method of engineering censorship under the the flimsy excuse of practicing corporate prudence.
Like stochastic terrorism, brand safety isn’t a completely new concept; it has existed in marketing circles for some time. But just like fake news or stochastic terror, “brand safety” has become a buzzword. The term has absolutely erupted in popularity in just the last few years. The Wikipedia page for “brand safety” was only created in April 2019. The page itself is brief and thinly-sourced. At the Interactive Advertising Bureau, a trade group for websites hosting online ads, the page for Brand Safety is only a few years old and only included the thinnest gruel of content as of late 2020.
A cursory look online reveals that the concept of “brand safety” is absolutely everywhere now—principally in the context of attacking and threatening Elon Musk for loosening censorship on Twitter.
Join the Discussion