A CNN Science and Wellness writer calling herself Madeline Holcombe claims the “male gaze” is back, and she’s not happy about it.
terrible news. after a decade of trying to socially engineer what men find attractive, they still find attractive women attractive đ pic.twitter.com/V9GnOWaRtI
— shoe (@shoe0nhead) October 13, 2025
For years, feminists complained about the “male gaze” and begged men to stop “catcalling” them on the streets.
What happened next was… not surprising.
After a massive harassment campaign by feminists against men who dared give them the attention, and in the wake of the #MeToo moral panic, men stopped giving women attention and catcalling them on the streets.
And suddenly, the same feminists who were angry over the “male gaze” began complaining that men wouldn’t give them any attention.
They actually did it https://t.co/yCKRiJCWHn pic.twitter.com/bz0VWm859g
— memetic_sisyphus (@memeticsisyphus) August 14, 2025
Here’s the article from CNN:
This summer, I got cultural whiplash.
As a child of the â90s and early 2000s, I grew up with my motherâs and grandmotherâs generationsâ fight for legal and workplace equality helping shed social misogyny.
In the past decade in particular, I saw the evidence of progress in my media diet. The movies, shows, books and advertisements I consumed were increasingly giving women a seat at the table. Heroin chic fell away, and body positivity entered the fashion world. Stories about a woman stealing your man were traded for celebration of the âgirlâs girlâ who resisted the competition for menâs attention.
And when my husband and I got married earlier this year, our vision of what our life could be included wide-ranging possibilities, influenced in part by the movies and shows we grew up with. We saw, read and listened to stories of involved fathers, successful mothers and well-matched partners who supported one another.
It seemed like women were taking a deeper breath without such heavy cultural restrictions.
From women fighting to end child marriage in Africa to women demanding equal pay, to women teaching other women to love their bodies regardless of shape, color or size, women are empowering women all over the world.
Then there was a shift.
Was it around the 2024 presidential election? Or since the overturn of Roe v. Wade? Maybe when menâs rights activists pushed back against #MeToo? Whatever the catalyst, a change in the political environment seemed to connect with a social change that brought back narrow, and at times constrictive, ideas of womanhood depicted in media.
The recent rise of weight loss medications coincided with social media influencers sharing ways to get smaller and no longer celebrating bodies of all sizes. Advertisements followed suit, making menâs desire once again a dominating factor in how stories are told, and how women are portrayed.
How had these discarded ideas made their way back into circulation? Didnât we all agree we were through with them?
The culprit, I have learned, is the male gaze. It was always there, but now it has stepped back into the spotlight
The male gaze came roaring back this summer.
American Eagle ââ whose partner brand Aerie has been known for marketing underwear to women with imagery that celebrated stretch marks, cellulite and a range of body sizes â ran a controversial ad campaign starting in July. The ads sell jeans to women featuring actor Sydney Sweeney, who many men see as a sex symbol, insinuating the clothing would make men find them more attractive.
You can read the rest if you want, but it’s pretty boring.

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