Remember when Victoria’s Secret stood for something? It was the epitome of fantasy—where stunning models with perfect bodies, long legs, and, of course, killer cleavage reigned supreme. Well, that’s all gone now. America has lost her cleavage, and so has Victoria’s Secret.
The lingerie giant that once set the standard for “hot” has decided to go woke, ditching fantasy for reality. And the result is a brand that no longer knows what it stands for and, unsurprisingly, has had a massive drop in sales. So, how did this happen? Well, it’s pretty simple: Victoria’s Secret stopped selling the dream and started selling real life—and nobody goes to Victoria’s Secret for real life.
Nobody.
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The company caved to bullying from journalists like Niccola Dall’Asen over at Allure, who seem furious that Victoria’s Secret didn’t cater to her exact body type. Never mind that plenty of brands target specific sizes—just look at Brandy Melville; they’re very size-specific. Or what about Lane Bryant? If you’re a size 3, good luck finding anything in one of their stores. But apparently, people like Niccola are fine with those examples—it’s only an issue when a company triggers some unresolved childhood grudge.
If I had seen last night’s Victoria’s Secret Fashion Show when I was a tween, I might have cried tears of joy. I might have felt empowered watching Ashley Graham’s thighs flex and jiggle as she strutted around in a lacy leotard. As an average albeit slightly chubby girl, I might have felt a little less unworthy in the flock of thin friends with whom I sometimes watched the show during sleepovers, all decked out in PINK merchandise I could barely fit into.
Like many, many, many people, I’ve been pissed at Victoria’s Secret for decades for excluding me (and more so, people bigger than I am) not just from buying pretty bras in its stores but from its formerly annual fashion show. Thin models had been the standard from its inception in 1995 through its cancellation in 2018 (which, you’ll remember, was caused by an irredeemable downfall in ratings, the company’s just-revealed connection to Jeffrey Epstein, and backlash to transphobic and fatphobic comments made by its CEO at the time). To a skeptic nation, over the course of the past few weeks, the brand promoted its grand comeback with a vague promise of inclusivity, teasing the presence of curvy models, like Graham and Paloma Elsesser, in advance.
And even after Victoria’s Secret twisted themselves into a pretzel to make Niccola happy, she didn’t care and tossed the brand aside like yesterday’s garbage. The Allure piece goes on:
In reality, sitting there alone in front of my TV at 30 years old, I felt absolutely nothing at the sight. Honestly, I was bored to tears. In fact, I thought the show was so bad that it wound up healing something within me.
Victoria’s Secret used to represent an unreachable, aspirational world. The Angels weren’t just models; they were goddesses, inspiring women to dream and men to admire. Cleavage was the crown jewel of this world, and let’s be honest—everybody loved it.
But that all changed when the brand decided to embrace the woke mindset, swapping out traditionally beautiful women for plus-size models and figures that don’t exactly scream “fantasy” to most people. Mostly they scream, “I need to go on a diet.”
This shift wasn’t just a fashion statement; it was a political one. Victoria’s Secret bowed to the demands of the left, which seems to believe that if you want inclusivity, you can’t have traditionally attractive women. Instead of celebrating the so-called “diversity of beauty” that they preach about to the point of nausea, they erased the hot version in favor of the un-hot version. And guess what? It flopped.
Yes, we get it. Many women look like this. We see them at school, the office, picking their kids up from daycare, etc. But that doesn’t mean we want to keep on seeing them or have them sell us products, especially “sexy” ones.
And this brings us to the crux of this whole problem: this is the real issue with the left’s obsession with “wokeness.” It’s an all-or-nothing mentality. Why does it have to be one or the other? Why can’t traditionally “hot” girls exist alongside plus-size women and live in harmony? Why can’t we have both? The problem with the woke brigade is that there’s no middle ground, no compromise. Everything is about excess—if you’re going to embrace inclusivity, it means scrapping everything else. And that’s exactly what Victoria’s Secret did, throwing out the fantasy in favor of some twisted sense of reality.
Forget the perfect body and that prized cleavage; this is all you get now:
Predictably, the result of this entire brand change was a total disaster. Sales plummeted, and the brand, once iconic, found itself scrambling for an identity and a comeback. When they finally vowed to make that comeback, there was hope. But what did they serve up instead? Aging models and thin men dressed as women. That’s their idea of “mainstream” now. The brand that built itself on fantasy has completely lost touch with what made it special in the first place.
Just look at the difference between 2004’s Victoria’s Secret Fashion Show and 2024’s.
Victoria’s Secret Fashion Show (2004)
Gisele Bündchen, 24
Adriana Lima, 23
Alessandra Ambrosio, 23
Heidi Klum, 31
Tyra Banks, 30
Karolína Kurková, 20
Laetitia Casta, 26
Naomi Campbell, 34
Izabel Goulart, 19
Selita Ebanks, 21Average Age = 25
Victoria’s Secret Fashion Show (2024)
Tyra Banks, 50
Gigi Hadid, 29
Bella Hadid, 28
Kate Moss, 50
Adriana Lima, 43
Candice Swanepoel, 35
Taylor Hill, 28
Irina Shayk, 38
Ashley Graham, 36
Barbara Palvin, 31Average Age = 37
So, we went from hot 20-something average woman to a mom of three in her jammies. And of course, the night wouldn’t be complete without taking a couple jobs away from actual women and filling them with men…
Behold the transgender models. Hey, at least they’re not obese, but there’s nothing remotely “sexy” about that.
The sad truth is that Victoria’s Secret’s rebuild isn’t actually about “body positivity” or “even progressivism.” There’s more to it. The truth is, the dismantling of VS is about punishing men. The days of hot models with perfect bodies and that blue-ribbon clevage? Gone. And why? Simply to cater to the easily offended, man-hating crowd on the left who want to make men pay for simply enjoying what they find attractive.
But here’s the ironic kicker in all of this—they’ve punished women, too. Women used to love the unreachable, the aspirational. It gave them something to aim for, and it was fun. Now, that’s all gone, and what are they left with? Reality. Boring, mundane, and depressing reality.
Thanks, Victoria’s Secret.
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Victoria’s Secret didn’t just lose its way—it lost its cleavage, the very symbol of what made it special. Fantasy, aspiration, and beauty have been tossed aside for political correctness and some man-bashing frenzy. The brand’s attempt to please the woke crowd backfired, and now, instead of a sexy fantasy, they’re selling an agenda.
America has lost her cleavage, but more importantly, she’s lost the ability to dream. Victoria’s Secret should rename themselves “Victoria’s Mistake,” 4XL thongs and all…
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