Like everyone else, I was moved by Tracy Chapman & Luke Combs at the Grammy's
Tracy's an anti-celebrity:
-uncomfortable in the public eye
-doesn't own a smart phone
-not on social
There isn't a lot of info on her
But here's what I found on her and the history of Fast Car 🧵
1/Tracy was born and raised in Cleveland, by a single mom who brought her up to be a free thinker
She loved reading, poetry & music
And she saw education as her "way out of Cleveland, and out of poverty"
At 16, she won a scholarship to a private boarding school in Connecticut
2/Tracy played music since the age of 3 and wrote songs since the age of 8
Her high school yearbook said "Tracy Chapman will marry her guitar & live happily ever after”
And that's what happened
Her big break came at Tufts University, where she thought she wanted to be a vet
3/Classmate @briankoppelman (creator of Billions) saw Tracy performing at Tufts and intro'd her to his dad, who ran SBK, a top indie music-publishing company
He told her: "You know, I never do this, bc I try to be my own person, but I really think my father could help you"
4/Tracy wanted to form a band but instead stuck to being solo, bc "every song was moving, every song meant something — it was all driven by passion"
Fast car was the 1st single off of her debut alum was released on April 6, 1988
And another big break would come 3 months later
5/Tracy was scheduled to perform at Nelson Mandela's 70th Birthday Tribute
After Stevie Wonder had technical difficulties & didn't perform, Tracy went on stage to perform Fast Car with just a microphone and her guitar
This propelled the song to the top of the Billboard charts
6/Tracy went on to release 7 more albums, but Fast Car was was brought her her most commercial success
She parlayed this to using her platform to support causes she cares about, and has been mostly out of the spotlight ever since her last album in 2008
Until @lukecombs...
7/Luke covered Fast Car in 2023, because
"My dad had that record & would play it all the time. That was just one of the first songs really that I ever remember hearing listening to... it's always just been one of my favorite songs for my entire life"
It won CMA song of the year
8/And at the 2024 Grammy's Tracy and Luke won everyone's hearts and soul, because of
1. The juxtaposition of an unlikely duo 2. A genuine respect & chemistry 3. And most importantly... Fast Car being a universal & unifying song for the human struggle - poverty
Simply beautiful
If you enjoyed this deep dive, RT this thread and follow me @mrajchan for more breakdowns on culture and business trends
And today’s deep dive is on a baking company that created something called “The Baker’s Hotline” to create a world class customer experience for bakers
I think the business of religion is going to explode, because of Gen Z and America's loneliness epidemic.
It already generates more revenue than APPL ($383B), GOOGL ($297B) and MSFT ($211B)…combined
So deep dived and came up w 18 business ideas to capitalize on the trend: 🧵
1/77% of Gen Z (Christians, other faith, no faith) is motivated to continue learning about Jesus.
Some reasons why:
- Gen Z struggling with more mental health and stress than any other generation.
- Gen Z growing up in less religious based households (more on this later).
- More pop culture and science/tech forward influencers being more open about their belief in God ie @justinbieber @StephenCurry30 @hubermanlab
While they are curious about Jesus, Gen Z has negative opinions about organized religion. Here's the percentage of Gen Z with a positive view of:
- Churches: 47%
- Christian pastors or priests: 44%
- Celebrity pastors: 17%
- Mega churches: 16%
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⬇️2/In 2023, the Surgeon General says the loneliness and isolation epidemic is as critical of a public health issue "as tobacco, obesity, and substance use disorders.”
Social isolation has increased 24 hours a month per person from 2000 to 2020.
Some reasons why:
- More digital and social media consumption
- More single adults
- More people living alone
- More single parents
- Lower childbirth
And Americans are Googling, at an all time high, to find ways to connect with other humans.
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