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Many fans are left scratching their heads, wondering what happened to their favorite sports team. Sports used to revolve around the game itself, providing entertainment and delighting fans. Somewhere along the way, the influence of the left began to slither in, and as with everything they touch, our nation’s beloved pastimes turned to sh*t. From the NFL’s controversial anthem kneeling to the NBA and MLB’s backing of drag queens and Marxist groups like BLM, the entire landscape of sports has shifted dramatically — for the worse. So, what led to this sudden and complete transformation? There are many factors to consider, such as self-serving narcissist like Colin Kaepernick and the World Economic Forum’s “woke” chokehold over many businesses and organizations.  However, one aspect we haven’t yet explored is the theory that much of this decline and “transforming” can be linked to a single American company…


Honestly, it’s not that surprising. After all, year after year Nike is named the world’s top sports brand. They are a behemoth in the industry and wield a lot of influence. Everyone remembers that infamous Colin Kaepernick ad that Nike aired shortly after the American people had rejected him for starting the disrespectful kneeling protest during the national anthem.

Critics was sure that Nike would go down the tubes for backing Colin, but they didn’t. Nike is still soaring, and according to sports columnist, podcaster, and former football player Jason Whitlock, Nike is the driving reason sports has gone “woke.” He appeared on Don Jr.’s podcast to explain it all.

It’s an interesting theory that definitely has people talking. Many conservatives would love to see a Nike boycott similar to the Bud Light one. Unfortunately, that’s highly unlikely. Nike primarily caters to a younger crowd, and many young people are clueless and often align with the woke ideology. Love them or loathe them, Nike possesses a shrewd marketing strategy. They’re not just selling sneakers; they sell emotion. Their iconic tagline, “Just Do It,” stirs a passion for sports. Nike is all about purchasing a feeling rather than a shoe, which is a huge reason why Nike is so popular and so dangerous when it comes to peddling woke ideology and influencing young minds with left-wing radicalism.

Parents can take action by not purchasing Nike products for their children and discontinuing support for sports franchises that embrace the failed “woke” ideology.

The full Jason Whitlock podcast can be viewed here: