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Las Vegas has outdone itself once more, unveiling an unprecedented spectacle of light, sound, and pure captivating beauty. We’re talking about the new MSG Sphere. If you haven’t heard about it, here’s a brief overview.

News.AU:

A new stadium in Las Vegas cost $A3.6 billion to build and is covered in high-tech LED screens is turning heads, despite not officially opening until September.
The MSG Sphere was turned on for the first time this week and it’s truly stunning.

Connected to the Venetian resort via a pedestrian walkway, the venue will host music, film events and sport.

November’s Formula One Las Vegas Grand Prix will pass through the venue, with further plans to host boxing and mixed martial arts events in the future.

To celebrate July 4, the LED screens on the outside of the venue were turned on this week and have been projecting various displays.

The displays include a basketball with the branding for the NBA Summer League in order to promote the event.

[…]

Fans have been left in awe of the 18,000 capacity venue, which cost $A3.6 billion to build.

One reacted by tweeting: “The MSG Sphere is officially the coolest building in the US.”

Another also commented: “The MSG Sphere is insane because if I was driving by this I would crash.”

And they’re not kidding, it’s amazing. Take a look for yourself.

But as cool as this building is, the story about how it came to be is even more interesting. It’s kind of a redemption story for one guy, who lost his reputation, and took a gamble (yes, Vegas pun intended) on this new “spherical” building to earn it back – and he did so, in spades.

Podcaster Joe Pompliano has all the details on this amazing new building and the man who brought it to life.

Pompliano:

The new $2.3 billion Sphere in Las Vegas is insane.

• 17,600 seats
• 168,000 speakers
• 1.2 million LED lights

It could do $25M+ in annual advertising revenue alone, and they are already building a second one in London.

Here’s the breakdown ?

James Dolan is mastermind behind this project.

Dolan is the son of cable mogul Charles Dolan ($4.3 billion net worth) and has been in charge of MSG’s sports & entertainment properties for 20+ years.

He’s underperformed with the Knicks (NBA) and Rangers (NHL), and he is currently facing a lawsuit for using facial recognition technology to kick fans out of arenas that talk s**t about him on social media.

But Dolan is hoping the Sphere can change his reputation.

The idea is simple: With most concerts taking place in sports venues (stadiums, arenas, ballparks, etc.), Dolan wanted to build a venue specifically designed for art and music.

The project broke ground in 2018 and was expected to cost $1.2 billion.

But COVID hit, and costs exploded.

The construction cost was revised four times, and the project ended up costing nearly 2x more ($2.3 billion).

But that might end up being a bargain — because there is NOTHING like the MSG Sphere.

The inside has a 250-foot high screen with 360° views all the way around.

There are 168,000 speakers, promising to deliver the same pristine sound to every seat, whether someone is in the top row or down on the floor.

And the outside of the Sphere has 1.2 million LED lights (the size of hockey pucks) spaced eight inches apart that each contain 48 diodes (aka semiconductors) and can display 256 million different colors.

But the craziest part might be their studio.

MSG opened a 68,000-square-foot studio in Burbank, California.

It has a 28,000-square-foot miniature sphere for testing, and this is where all the in-house creative, production, tech, software, and engineering teams will implement content on the Sphere’s exterior.

The venue can host MMA and boxing matches, and U2 is kicking it off in September with a 25-show residency.

But the Sphere should make millions on advertising too.

MSG has already stuck a deal with the NBA to display Summer League content on its exterior every day during the 11-day competition (that’s the video below).

And with buildings like One Times Square in New York City making $25 million in annual advertising revenue, there is no reason why the MSG Sphere can’t do something similar.

And it’s not like MSG is going to stop at one building either.

James Dolan and his partners already own a plot of land in the Stratford area of London for their next project.

That’s because they want the Sphere to become a global brand.

And with the company’s stock ($SPHR) up more than 25% since the Las Vegas Sphere went live on July 4th, investors also seem excited about the idea.

What a fascinating tale of pure “American ingenuity.” If you’re interested in hearing more on the MSG Sphere, please tune into Joe’s podcast. You can listen via Apple here, or Spotify here. Or you can read his Substack article here.

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