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Like it or not, McDonald’s is an American institution. Truth be told, there was a time when that wasn’t such a bad thing. Back in the 1950s, a family trip to McDonald’s was a special treat. Mom got a night off from cooking and everyone enjoyed a hamburger, fries, and a soda.
When McDonald’s officially opened in 1955, they only had nine menu items and a single hamburger cost a whopping 15 cents. Those cheap prices, and skimpy menu items back in 1955 seems like a lifetime ago, but actually, McDonald’s was around long before that.
The McDonald brothers opened their first restaurant adjacent to the Monrovia Airport in 1937. It was a tiny octagonal building informally called The Airdrome. That octagonal building was later moved to 1398 North E Street in San Bernardino, California in 1940. It was originally a barbecue drive-in, but the brothers discovered that most of their profits came from hamburgers. In 1948, they closed their restaurant for three months, reopening it in December as a walk-up hamburger stand that sold hamburgers, potato chips, and orange juice; the following year, french fries and Coca-Cola were added to the menu. This simplified menu, and food preparation using assembly line principles, allowed them to sell hamburgers for 15 cents, or about half as much as at a sit-down restaurant. The restaurant was very successful, and the brothers started to franchise the concept in 1953.
Back in the 1950s, McDonald’s restaurants looked a lot different than they do today. Those famous “golden arches” were front-and-center; lit up like a two giant neon french fries, beckoning you inside with its ketchup accent colors, and festive stripes that looked like a straw you could slurp on for hours.
McDonald’s was a treat for the eyes from the moment you pulled into the parking lot. The outside of the building had a distinct flavor. It tasked like salty, fatty french fries, and a secret blend of lard or beef tallow and spices that made beef taste like pure happiness in every kids mouth.
Those were the days, right?
But sadly, as with everything, change comes and sometimes it makes things better, but other times it makes them worse. And when it comes to McDonald’s buildings, change was not our friend. There’s a very interesting tweet on Twitter that discusses this topic. There’s a picture of an old McDonalds that looks bright and tasty next to a modern McDonald’s that looks like a boring office cube.
Are American office workers leaving their cubicles to go eat in another cubicle? That’s what it looks like. The Twitter user who goes by the name “Culture Critic” asked the question, “Why did we allow this?”
Why did we allow this? pic.twitter.com/21yB6SlB0j
— Culture Critic (@Culture_Crit) March 27, 2023
Here’s a closeup of the image:
But you don’t have to go all the way back to the 50s to find a tasty-looking McDonalds. During the 80s the exteriors still looked scrumptious and colorful.
But it wasn’t just the exterior — the inside of the restaurants have changed a lot, too. Many of you Gen Xers will remember the famous McDonald’s “Apple Pie Trees” that were peppered throughout the dinning area.
Those bring back great memories, right?
Compare that festive look to the cold, sterile environment we see today — you can literally feel the magic just slip away.
So, what happened? Where did the McDonald’s magic go and why do these once-soulful restaurants now look more like hospital cafeteria’s than magical treat emporiums?
Well, for starters, nowadays, McDonald’s is less of a “treat” for most American families. McDonalds has become a food staple in many US homes.
That’s scary.
In addition, McDonald’s went from 9 menu items to about 145, and that classic plain hamburger is no longer 15 cents. Today it costs about $2.49. Sadly, these days, going to McDonalds’s is an act of gluttony or “addiction” for many Americans, as obesity takes center stage in this country and research shows fast food has played a key role in the massive weight gain across the US.
Junk foods are found to be associated with obesity due to their high energy content and the amount of fat present or free sugar, chemical additives, and sodium with the presence of a low amount of micronutrients and fiber.
McDonald’s raised generations of happy-go-lucky kids who grew up to become sad, depressed junk food junkies — and honestly, there’s nothing “magical” about that…
So, while nobody really knows the exact reason for the big design changes — maybe it’s just progress — who knows? But what if it’s something deeper than just progress? What if McDonald’s looks so cold and clinical these days because the brand has become “medicine” for so many Americans…
Something to think about.
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