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Black Rifle Coffee is once again in the news for all the wrong reasons. This time, a former employee by the name of Brandon Roper is accusing Black Rifle founder and CEO Evan Hafer, of some very graphic and disturbing sexual harassment conduct

This probably won’t come as a surprise to anybody; as Black Rifle has been circling the drain for quite some time now.

About 10 months ago Revolver published a brilliant and explosive exposé on the so-called “conservative” coffee gurus. The piece, titled, “How Black Rifle Coffee Used Every Trick in the Book to Fool Conservatives,” artfully revealed how this cliché group of gun-totin’, bible-thumpin’, cop-lovin’ veterans were not very “conservative” after all.

In many ways, the imagery that Black Rifle indulges is actively harmful. Male-to-female transsexuals famously have a cartoonish, porn-influenced, stereotypical idea of what being a woman is like. That’s why drag queens have such a garish, over-the-top look. BRCC ads evoke the same idea, but for men. Their target demographic is, in a sense, male-to-male transsexuals. The ads reduce veterans from citizen soldiers to a pantomime of desperate masculinity, guys who need tattoos, whiskey, and twenty-seven different guns to feel like “real men.” BRCC ads are supposed to trigger “snowflake” liberals, but they’d be just as crass and ridiculous to a World War 2 veteran in 1946.

The Revolver piece revealed, among other things, how Black Rifle Coffee has more in common with the left than they do the right. BRCC trusts the New York Times, throw the word “racist” around willy-nilly, and tossed young Kyle Rittenhouse under the bus.

Here’s a representative excerpt:

Battered, denounced, vilified, imperiled, but unbroken, Kyle Rittenhouse celebrated his first day out on bail by posing for a photo wearing one of the company’s branded t-shirts. The Blaze’s Elijah Shaffer then tweeted out the photo, with the caption “Kyle Rittenhouse drinks the best coffee in America.”

The tweet was, undeniably, a PR hiccup for Black Rifle, since it gave the impression Black Rifle was sponsoring Rittenhouse’s defense when it was not. Still, it was a golden opportunity for the company to stand apart from the crowd. Given the American environment in 2020, BRCC could have stood out by simply saying nothing. Or, they could have released a statement clarifying that Black Rifle wasn’t directly sponsoring Rittenhouse’s legal fight, and explained how supporters could do so. Or best of all, they could have seized the opportunity to start supporting Rittenhouse.

Instead, the company did exactly what literally any other company would have done: It aggressively distanced itself from Rittenhouse, and refused to even say his name, calling him only “the 17-year-old facing charges in Kenosha.” The CEO of Black Rifle made Shaffer delete his tweet.

In a new twist, Canadian model Nicole Abour, who appeared in ads for the company, recently made public harassment allegations against members of Black Rifle Coffee.

Nicole shared the link to the recent lawsuit filed by Brandon Roper and referenced her own alleged abuse in a tweet.

Nicole also shared this tweet, expressing her “fear” of several members of the Black Rifle team:

The current lawsuit filed by Brandon Roper alleges that BRCC CEO Evan Hafer was known to strip down to his “birthday suit” during company meetings.

According to Mr. Roper, during a private meeting between the two men, Evan actually propositioned him.

Watch:

The lawsuit alleges that after Mr. Roper “outshot” Mr. Hafer during a gun competition, the Black Rifle CEO became very hostile.

Was Mr. Roper targeted because he’s a better shot and moron?

This will be an interesting case, and will likely plunge Black Rifle Coffee even further down the drain.

The lawsuit documents can be found here.

READ MORE: How Black Rifle Coffee Used Every Trick in the Book to Fool Conservatives

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